SEO Planning: A Guide From A - Z

One of the reasons why website optimization stands still is when it is the SEOer who knows the technique but does not have a specific SEO plan. Not only beginners but even those who have been doing SEO for a long time may not have a reasonable SEO implementation process. To help you have an overview as well as understand the steps of SEO implementation, the following article will provide all SEO implementation steps to help optimize search engines effectively.

Step 1: Analyze the website

Necessary factors when separating any website:

Is the current web structure ⇒ suitable or not?

Content on the site ⇒ the number of articles, the level of article optimization?

Are the onpage elements (image, title, meta, H tags...) well optimized?

Backlink ⇒ How is the link system?

Page speed cheap or not

Current website ranking


Step 2: Research on keywords and create content

+ Define user object:

What is the product or supplier?

Who are the potential customers?

With which customer groups?

What is your interest in the product owner, the supplier?


+Define content:

Attention about products, suppliers for each user group?

thoughts and doubts of customers about that product or manufacturer?

When paying attention to your products and suppliers, what will customers look for?

Step 3: buy in keywords and keyword grouping

After step 2, we continue to research and buy more from the 10-step approval course below:


10 steps to find good keywords:

  • Step 1: Selfie (meaning write the words we think ourselves)

  • Step 2: Call family, audience

  • Step 3: Research via Google Search Box

  • Step 4: Identify competitor sites: use the command

  • Step 5: Search for keyword SEO competitors based on Title, using the command: site:domain.com “keyword”

  • Step 6: Research your competitor's Meta Keywords using SeoQuake

  • Step 7: Use the tool to buy more from the key

  • Step 9: Use the key ranks from Google Adwords

  • Step 10: Summarize and categorize keywords on excel file: Putting keywords with the same attributes into the same group will help you optimize the article more easily, and you also know that you will have to optimize. this keyword for any path.

Step 4: Web Structure

From the table in the key range completed after step 3, we will build a web structure based on that table. You need to determine where the ranks of the keywords will be SEO related to that Landing Page:


homepage keyword

within the category key

From the detailed article key (Products, Suppliers, News)

Step 5: competitor analysis

steps to separate opponents

on-page analysis


Landing Page: by what path does the competitor rank TOP? Where to determine in keyword SEO competitors?

Age: Find out the quality of the website about the age of the domain

Keyword ranking

Web structure: how to separate competitor website building and link navigation?

Optimization: the level of optimization on the page about H tags, meta, alt, title, ... using the Web Developer addon to review.

Is the buyer experience on the site good?

offpage split


Number of backlinks now

Where does the link point?

Satellite site system (if any)

Buy link or DIY link?

Does the link come from a satellite website or a forum?

How much is Link alive and dead?

Does the link have quality?

Status of social network activities

What is the current traffic?

Filter the domain that competitors put links, see how many quality domains you keep to create a channel for your website

Can you draw the actual number of links of your competitors and whether you need to do more links or not, how much more do you need to do.


Step 5: Separate the opponent

Competitor research is an extremely important job, it affects SEO strategy as well as the work of pushing TOP for the website. If you incorrectly identify your opponent, you will misidentify the strategic strategy of the Building.


steps to find opponents

Search for the main keywords, within the relevant primary key that you want SEO

Determine the rank you want to take TOP

List 3-5 tough opponents now

steps to separate opponents

onpage split


Landing Page: by what path does the competitor rank TOP? Where to determine in keyword SEO competitors?

Age: Find out the quality of the website about the age of the domain

Keyword ranking

Web structure: how do competitors build websites and navigate links?

Optimization: the level of optimization on the page about H tags, meta, alt, title, ... use the Web Developer addon to check.

Is your experience on the site good?

offpage split




Step 7: Install the tracking tool

Step 8: Optimize onsite

Step 9: Write article + Onpage + Internal Link

Step 10: Testing A/B

Step 11: Optimize conversion rate

Step 12: make link + view + content

Step 13: Website Administration

daily work


For daily work, it is necessary to bring specific daily work frequencies for personnel to perform:


How many articles/day do you write?

how many links/day

increase traffic/day

weekly work


Check keywords 2 times / 1 week

Check webmastertool and analytics for parameters to see the development status of the website, check if the web is having any problems?

Check the backlink to see if the link is dirty or if the link is dead?

Check analytics to see the movement of traffic on the site.

Has the staff completed the week's work or not?

monthly work


Every month needs to be summed up


What was the impact on the website and what were the results?

What adjustments should be made during that period for next month?

Website health check


Step 14: Measure performance

Many SEOers believe that the effectiveness of the project is when it comes to the TOP, besides from the perspective of the speculator, the effectiveness is measured when the cost is optimized and with the conversion when you enter. web.


That is why in the process of making SEO you need to measure the effectiveness of:


Keyword ranking

Amount of traffic

Conversion rate


Above are the full steps of SEO planning for beginners, and you have the opportunity to start right now.


>>> See more: How to have a good SEO Plans 


Contact Info

Laura Ries - GTVSEO Company

Address: Ho Chi Minh City, Viet Nam

Phone number: 092 112 19 87

Website: https://lauraries1987.blogspot.com/

Email: lauraries.gtvseo@gmail.com

Maps: https://g.page/gtvseo

#laura_ries

#gtvseo

#seo_plans

🌐 Follow social:

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