SEO And Google Adwords: What Is A Sustainable Choice For Businesses?
Nowadays, there are many ways to be highly effective in a Marketing campaign. To mention the name, we will bring 2 bright solutions, Seo and Adwords are the 2 main methods of Search Engine Marketing (Marketing through Google search engine). Let's compare SEO and Google Adwords in this article.
Distinguish SEO and Google Adwords
Google is the most widely used search engine in the world and in Vietnam. Most of us "Google" when any need arises. Units that want to reach customers must appear on the first page of search results, the higher the position, the lower.
Difference between SEO and Google Adwords.
The basic difference between Google Ads Search and SEO is the display position and the time and cost of the investment. Specifically:
With Google Ads Search: Your results will appear in the first positions immediately. In addition, you will have to pay for each buyer's click on the search results. Search results from Google ads: These are search results that are bolded/dominated in the first 3 - 4 positions or the last 2 - 3 positions of the search page and possess the word "advertisement" next to.
With SEO: You will need to spend a lot of time and effort to build reputable and useful websites and content with customers to "get to the TOP". In addition, you will not have to pay Google, every click on SEO results is free.
Google Ads Search
2.1 Advantages of Google Ads Search
Quick effect
As mentioned above, just create a campaign and fund your Google promotion account, you will be prioritized in front of thousands of potential customers, and if you do it right you will bring conversions and sales. collect immediately.
Cultivate brand awareness
With Google PR, you only pay per click. So even if you don't click on the ad, they still see and remember your brand (for free!).
Remarketing (remarketing) to people who have visited the website.
Another great thing about Google Ads Search (and the Google promotion system in general) is that you can remarket to someone who has already visited your website before.
2.2 Disadvantages of Google Ads Search
Complicated and requires high expertise
You can get started with Google Ads promotion campaign setup relatively easily, and get some positive results with just a little basic knowledge. However, in the future, to be difficult and increase efficiency in a sustainable way – you need very deep expertise.
Google Ads are complex and require high expertise.
That's because the number of ads displayed on Google Search has stopped, while now the number of competitors is very much in most management units.
Google Ads statistics, measurement and optimization system is very detailed, so it is also very complicated. You have to understand and coordinate dozens or even hundreds of different metrics to optimize advertising performance.
The level of competition is very high
As analyzed above, the Google Ads advertising market share is extremely difficult at all levels. Any company big or small when it comes to online marketing will jump into Google Ads and Facebook Ads first.
In the long term, the overall price for Google Ads is huge
You will have to spend consecutive advertising money to maintain your position on Google. Unlike SEO results will not be lost when you stop pouring capital.
Reduce to within Google's policy
Some industries are being restricted or banned by Google, such as: Alcohol, beer, tobacco, 18+ products, 3rd party manufacturers (repair, refill ink ...).
SEO
3.1 Advantages of SEO
(Almost) Free
Unlike with Google, when your results appear to you and they click on it, you will not lose any money. This is the reason why most websites around the world take SEO very seriously because it helps them get hundreds of thousands – even millions of free monthly traffic.
SEO is a free form of marketing.
With no-cost-per-click (CPC), in the long-term (from 6 to 9 months or more), SEO is more effective in terms of selling price than Google Ads. The only price to pay is to hire an SEO agency to improve the ranking of your website, and the maintenance fee is not worth mentioning.
Reach more potential users
If you run Google Ads Search ads, to ensure ROAP (Revenue Over Ad Price) you will only focus on the keywords that generate the most conversions, representing two-5% of you. with the greatest need. And 95-98% of potential customers (but have not yet brought the need to buy right away) will be left behind. If you advertise to all of these ranks, the PR price range will be too great and you won't get any profit in the end.
With SEO, it's different – because you don't have to pay CPC, you will greatly expand your ability to reach potential users.
Traffic from SEO with better conversions.
Before coming to this section, you should refer to Bright Edge's latest report on the influence and importance of Organic Search on a company's Marketing campaigns.
Traffic from SEO has obvious conversions.
Important update: now next to search ads, Google offers search ads (Google Shopping) right on the search results page and has a lower conversion rate than regular SEO results thanks to its export position. Show and include pictures/sale price. But Google Shopping only stops at industries with physical products and comes with a few other strict policies.
SEO investment brings more sustainable efficiency.
With Google Ads, it's easy to go up, so it's easy to get down. When there are many competitors on the same line of products/services, the price of advertising will increase immediately – and at some point, it will exceed the profits you bring. Because Google Ads is so easy to get started with and produces results quickly – your number of tough competitors will only grow. As soon as you limit spending on advertising, you will disappear from the eyes of customers
In short, investing in SEO means that your traffic and brand always grow.
3.2 Disadvantages of SEO
This is also the reason why many companies are "afraid to do SEO" methodically. Let's learn together.
Took a lot of time to get low rank
Except for a couple of SEO tips to help the website get to the TOP quickly (but falling to the TOP is also fast) - doing SEO in general takes a lot of time and effort, SEO works usually take about 6-12 months to achieve results. cheapest fruit.
It takes a lot more time to bring in revenue from SEO
It only takes about SEO, the revenue effect is almost zero. Things only start to flourish when the website achieves low rankings in many keywords. For this reason, many businesses do not want to invest in SEO.
In case of wondering about SEO effectiveness, companies should PR Google first to verify.
Or you can use both methods at the same time.
If you are unable to plan yourself, find it too difficult to do SEO and run Google Ads by yourself, use Google Ads manufacturers of good agencies to achieve the best results.
>>> See more: Know how to Compare Seo and Ads
Contact Info
Laura Ries - GTVSEO Company
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